Data & Privacy

ZH88 Privacy Policy — How We Handle Your Personal Data

This policy explains what personal information ZH88 collects when you use zh88.cash, how we use it, who we share it with, and what rights you have over it. We have kept the language as plain as possible so you actually understand what you are agreeing to.

Last Updated: January 2025
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Your Rights Apply
Pakistan Focused
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The short version: ZH88 collects personal information to run your account, process your transactions, keep the platform secure, and comply with legal obligations. We do not sell your data. You have rights over your data. This policy explains all of it in plain language.

Section 01

Who We Are and What This Policy Covers

ZH88 ("we," "us," "our") operates the online gaming and sports betting platform available at zh88.cash ("the Platform"). We are the data controller for personal information collected through the Platform — meaning we are the entity responsible for deciding how and why your data is used.

This Privacy Policy applies to all personal data collected from individuals who visit zh88.cash, register a player account, use any ZH88 product or service, contact our customer support team, or interact with ZH88 promotional communications. It covers data collected via the website, any mobile-optimised version of the platform, and direct communication channels including email and live chat.

By creating a ZH88 account or using the Platform, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside the ZH88 Terms and Conditions, which govern your use of the Platform as a whole. Both documents together form the foundation of your relationship with ZH88 as a player.

If you have questions about anything in this Policy, our data team can be reached at support@zh88.cash. We have tried to write this document in plain language specifically because ZH88 is a platform for Pakistani players who deserve to understand exactly what happens with their information — not have it buried in legal text.

Section 02

Personal Data We Collect

ZH88 collects different categories of personal data depending on how you interact with the Platform. Here is a breakdown of the main types:

Registration and Identity Data

When you create a ZH88 account, we collect your full name, date of birth, residential address, email address, and mobile phone number. This information is required to open and manage your account. Where identity verification (KYC) is required — typically before processing withdrawals above a certain threshold — we may also collect a copy of your national identity card (CNIC), proof of address, or other identity documents.

Financial and Transaction Data

ZH88 records all financial transactions associated with your account, including deposits, withdrawals, bets placed, game results, and bonus activity. For deposit and withdrawal purposes, we collect details of your payment method — for mobile wallets this includes your registered mobile number and wallet identifier; for bank cards it includes partial card details. ZH88 does not store full card numbers.

Usage and Behavioural Data

We collect data about how you use the Platform, including pages visited, games played, betting history, session duration, device type, operating system, mobile network, IP address, and browser information. This data helps us improve the platform experience, detect fraud, and personalise content where you have opted in.

Communication Data

When you contact ZH88 customer support — whether via live chat, email, or any other channel — we retain records of those communications. This helps us provide consistent service and resolve any follow-up queries about previous interactions.

Voluntary Information

You may voluntarily provide additional information through preference settings, responsible gaming declarations, bonus opt-in selections, or survey responses. This information is used only for the purpose for which you provided it.

Section 03

How We Use Your Personal Data

ZH88 uses your personal data for the following purposes:

Account Management

To create, maintain, and administer your ZH88 player account, verify your identity, process your transactions, manage your bonus eligibility, and provide you with access to all Platform features.

Transaction Processing

To process deposits and withdrawals via your chosen payment method, confirm transaction accuracy, prevent payment fraud, and maintain accurate financial records as required by our legal and licensing obligations.

Customer Support

To respond to your queries, resolve disputes, handle complaints, and provide technical assistance. Support communications are retained to ensure continuity of service when you follow up on previous interactions.

Fraud Prevention and Security

To detect, investigate, and prevent fraudulent activity, money laundering, underage gaming, duplicate account registration, and other prohibited conduct. ZH88 uses automated systems and manual review processes for this purpose.

Legal and Regulatory Compliance

To meet obligations under applicable laws and our operating licence, including identity verification requirements, record-keeping obligations, and reporting requirements to regulatory authorities where applicable.

Responsible Gaming

To monitor gaming behaviour for signs of problem gambling, enforce responsible gaming tools you activate (such as deposit limits and self-exclusion), and fulfil our duty of care obligations toward players.

Platform Improvement

To analyse usage patterns, test new features, measure performance, and improve the overall experience for Pakistani players. Analytical data used for this purpose is typically aggregated and not linked to individual account profiles.

Marketing Communications

To send you promotional information about ZH88 offers, new games, cricket betting events, and loyalty programme updates — but only where you have given your consent to receive such communications. See Section 10 for details on managing your marketing preferences.

Section 04

Legal Basis for Processing

ZH88 processes your personal data on the following legal grounds:

  • Contract performance: Processing necessary to operate your account, process transactions, and deliver the services you have signed up for.
  • Legal obligation: Processing required to comply with laws, regulations, and licensing requirements applicable to online gaming operations.
  • Legitimate interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and service improvement, where these interests are not overridden by your privacy rights.
  • Consent: Processing for marketing communications and certain cookie-based tracking, where you have given explicit consent. Consent can be withdrawn at any time.
Section 05

Who We Share Your Data With

ZH88 does not sell your personal data to third parties. We share data only where necessary for the operation of the Platform, compliance with legal obligations, or delivery of services you have requested. The categories of recipients are:

Payment Processors

When you make a deposit or withdrawal, we share the necessary transaction details with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, bank IBFT processors, or Visa/Mastercard acquiring banks. These providers have their own privacy policies and data protection obligations. ZH88 shares only the data necessary to complete your transaction.

Identity Verification Services

For KYC verification, ZH88 may use third-party identity verification providers who process the documents you submit. These providers are bound by confidentiality agreements and data processing obligations consistent with this Policy.

Game and Technology Providers

Live dealer game studios and RNG game software providers may receive limited technical data (such as session identifiers and bet transactions) necessary to operate their games on the Platform. These providers do not receive your full identity or financial details beyond what is required for game delivery.

Fraud Prevention Services

ZH88 uses third-party fraud detection tools that may process IP address data, device fingerprints, and behavioural patterns to identify suspicious activity. This processing is conducted under legitimate interests and is not used for purposes beyond fraud prevention.

Legal and Regulatory Authorities

ZH88 may disclose personal data to regulatory bodies, law enforcement agencies, or courts where required by law, pursuant to a valid legal request, or where we have reasonable grounds to believe disclosure is necessary to prevent illegal activity.

Important: ZH88 never shares your personal data with advertisers, data brokers, or any other third party for commercial purposes unrelated to the operation of your ZH88 account.

Section 06

How Long We Keep Your Data

ZH88 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to legal requirements that may mandate longer retention periods. The following general retention periods apply:

  • Account data: Retained for the lifetime of your account plus a minimum of 5 years following account closure, as required by financial record-keeping obligations.
  • Transaction records: Retained for a minimum of 5 years in compliance with financial regulations.
  • KYC documents: Retained for the duration of your account and at least 5 years thereafter.
  • Customer support communications: Retained for 3 years from the date of the last interaction.
  • Marketing consent records: Retained from the date of consent until withdrawal of consent, plus 1 year.
  • Usage and analytical data: Typically anonymised or aggregated after 12 months and retained in that form indefinitely for performance analysis purposes.

Following the applicable retention period, personal data is securely deleted or anonymised. ZH88 reviews its data holdings periodically to ensure that data is not retained beyond its necessary period.

Section 07

Cookies and Tracking Technologies

ZH88 uses cookies and similar tracking technologies to operate the Platform, improve performance, and — where you have consented — to personalise your experience and measure the effectiveness of promotions. The main categories of cookies used by ZH88 are:

Cookie TypePurposeRequired?
EssentialSession management, login state, security tokens, and platform functionality that cannot operate without these cookies.Yes
FunctionalRemembering your preferences such as language, display settings, and last-used games.No
AnalyticalMeasuring page visits, feature usage, session duration, and error reporting to improve Platform performance.No
MarketingTracking which promotions you have seen or clicked to avoid showing the same offer repeatedly and to measure campaign effectiveness.No

Essential cookies cannot be disabled as they are necessary for the Platform to function. For all other cookie categories, you can manage your preferences through the cookie settings accessible from the Platform's settings menu. Withdrawing consent for non-essential cookies will not affect your ability to use the core features of ZH88.

Section 08

How We Protect Your Data

ZH88 applies industry-standard security measures to protect your personal data from unauthorised access, disclosure, alteration, and destruction. The technical and organisational measures in place include:

  • Transport Layer Security (TLS/SSL) encryption for all data transmitted between your device and ZH88 servers.
  • Encryption of sensitive data at rest, including payment details and identity documents.
  • Access controls that restrict which ZH88 staff members can view personal account data, limited to those with a legitimate need.
  • Regular security audits and vulnerability assessments of the Platform infrastructure.
  • Multi-factor authentication requirements for staff access to systems containing personal data.
  • Incident response procedures to detect, contain, and notify affected parties in the event of a data breach.

No system is completely immune to security risks, and ZH88 cannot guarantee absolute security. However, we maintain robust protections that meet the standards expected of a licensed online gaming operator. You also play a role in keeping your account secure — please use a strong, unique password for your ZH88 account and do not share your login credentials with anyone.

Data Breach Notification: In the event of a data breach that is likely to result in a risk to your rights and freedoms, ZH88 will notify affected players as soon as reasonably practicable and will take immediate steps to contain the breach and minimise impact.

Section 09

Your Rights Over Your Personal Data

As a ZH88 player, you have the following rights in relation to your personal data. You can exercise any of these rights by contacting us at support@zh88.cash:

Right of Access

You have the right to request a copy of the personal data ZH88 holds about you. We will respond within 30 days of a valid request.

Right of Rectification

If any personal data ZH88 holds about you is inaccurate or incomplete, you have the right to request a correction.

Right to Erasure

You can request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to legal retention requirements.

Right to Restrict Processing

You can request that ZH88 limit the processing of your data in certain circumstances, such as while a dispute about accuracy is being resolved.

Right to Data Portability

Where processing is based on consent or contract, you can request that your personal data be provided in a structured, machine-readable format.

Right to Object

You can object to processing based on legitimate interests, including profiling. You can also withdraw consent for marketing at any time.

Section 10

Marketing Communications

ZH88 will only send you marketing communications — including promotional emails, SMS messages, and in-platform notifications about bonuses, new games, cricket events, or ZH88 loyalty programme updates — where you have given your explicit consent to receive them.

You can manage your marketing preferences at any time through your ZH88 account settings under the "Notifications" or "Communication Preferences" section. You can also opt out of email marketing by clicking the unsubscribe link included in every marketing email ZH88 sends. Once you unsubscribe or withdraw consent, ZH88 will stop sending marketing communications within a reasonable processing period — typically within 48 hours.

Opting out of marketing communications does not affect service-related messages, such as account verification emails, transaction confirmations, security alerts, or support responses. These communications are essential to the operation of your ZH88 account and are sent regardless of your marketing preferences.

ZH88 does not send marketing communications to players who are registered as self-excluded under the Platform's responsible gaming programme. If you have self-excluded your account, any previous marketing consent is automatically suspended for the duration of the exclusion period.

Section 11

Minors and Underage Users

ZH88 is an adult platform. The minimum age to register and use zh88.cash is 18 years. ZH88 does not knowingly collect personal data from individuals under the age of 18. If we become aware that an account has been registered by or on behalf of a person under 18, we will immediately suspend the account, investigate the matter, and take appropriate action including account closure and return of any legitimate deposits net of any gaming activity.

If you are a parent or guardian and you believe a minor has registered an account on ZH88 using your payment method or personal details, please contact us immediately at support@zh88.cash. We will treat such reports as a priority and take prompt action.

ZH88 applies age verification checks at registration and at withdrawal processing stages. We use database checks and document verification to confirm that account holders are 18 years or older. We take this obligation seriously and apply robust controls to prevent underage access to the Platform.

Section 12

Third-Party Links and Services

The ZH88 Platform does not contain links to third-party websites for general browsing purposes. However, certain integrated services — such as payment gateways and live game studios — involve interactions with third-party systems as part of their operation. These third-party systems have their own privacy policies, which govern how they handle data within their environments.

ZH88 vets its third-party service partners for data protection standards before engaging them and requires contractual commitments to handle player data appropriately. However, ZH88 is not responsible for the privacy practices of third-party providers beyond what is expressly agreed in our service contracts with them.

If you use a payment app such as Easypaisa or JazzCash in connection with your ZH88 transactions, the data you provide to those apps is governed by the relevant app provider's own privacy policies, which ZH88 has no control over and no responsibility for.

Section 13

Changes to This Privacy Policy

ZH88 may update this Privacy Policy from time to time to reflect changes in how we collect or use data, changes in legal or regulatory requirements, or improvements in how we explain our practices to players.

Where changes are material — for example, if we add a new category of data use or change how long we retain your data — we will notify registered players by email and display a prominent notice on the Platform before the changes take effect. The date of the most recent update is shown at the top of this Policy.

Continued use of ZH88 following a notified Policy update constitutes your acceptance of the revised Policy. If you do not agree with any material changes, you should contact ZH88 support to request account closure before the changes take effect. Your data rights described in Section 9 continue to apply regardless of any Policy updates.

Section 14

How to Contact Us About Privacy

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us using the following channels:

  • Email: support@zh88.cash — please use the subject line "Privacy Request" for data-related queries.
  • Live Chat: Available on zh88.cash — look for the chat icon. Live chat is best for quick questions; formal data requests should be sent by email for documentation purposes.

ZH88 will acknowledge privacy-related requests within 48 hours and respond substantively within 30 calendar days. If your request is complex or involves a large volume of data, we will notify you if we need additional time, explaining the reason for any delay.

If you are not satisfied with our response to a privacy concern, you have the right to raise the matter with the relevant data protection authority in your jurisdiction. ZH88 takes all privacy complaints seriously and will cooperate fully with any regulatory investigation.

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ZH88 Privacy in Practice

Six commitments that define how ZH88 actually handles your personal information day to day.

We Never Sell Your Data

Your personal information exists on ZH88 to operate your account and fulfil legal obligations. It is not a commodity. ZH88 does not share your data with advertisers, data brokers, or any third party for commercial purposes unrelated to your account.

SSL Encryption on All Data

Every piece of data that travels between your device and ZH88 servers is protected by TLS/SSL encryption. Sensitive data stored on our systems — including payment details and identity documents — is also encrypted at rest.

Local Payments, Local Privacy

When you use Easypaisa, JazzCash, NayaPay, or IBFT on ZH88, we share only what is needed to process your transaction. We do not pass your full payment credentials or ZH88 account history to your payment provider unnecessarily.

Marketing You Can Turn Off

ZH88 only sends promotional communications with your explicit consent. You can turn them off at any time through your account settings or by clicking the unsubscribe link in any marketing email. It takes effect within 48 hours.

Your Access and Deletion Rights

You can request a copy of all personal data ZH88 holds about you, ask us to correct inaccuracies, or request deletion where there is no legal reason to keep it. Data requests are handled within 30 days.

Clear Breach Notification

In the unlikely event of a data breach affecting your personal information, ZH88 will notify you as quickly as possible, explain what happened, and detail the steps we have taken to contain and address the issue.

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